Our Mission & Values

Our Mission

'bringing people together through unity, representation and celebration’

Our mission is to bring about greater representation through creative and artistic designed Afrocentric products. We aspire to make everyone feel proud about themselves and their culture through laughter, reminiscing, feeling proud and everything else in between. We aim is for every product no matter how big or small to evoke positive and strong emotions.

Our Vision

Our vision is to help create a world where people see themselves in the products they buy, receive and give.

In identifying and staying true to our mission and vision, we're able to wake up every day and live out our mission whilst work towards our vision.  We're collectively knowledgeable of our short- and long-term aim. This allows us to come together, plan, strategize and innovate with a shared focus, passion and desire. 

However, our mission and vision can only work when we share the same set of values that'll allows us to be successful;

Our Values

Be people driven: The heart of everything we do comes from our drive to represent the communities we serve and putting the needs of the people first. This also means listening to the responses and suggestions from our customers and not being afraid to act on them.

Collaboration: We believe the best work comes when we bring the skills, talents and ideas of people together.  Whether it be individuals, enterprise or other small businesses we love meeting likeminded new people, having honest conversations and exploring ways we can grow, innovate and get closer to our mission.
 
Environment: In addition to being a friendly business, we’re also committed to being eco-friendly in all of our practices. We’re recognise the need to protect the planet for ourselves and future generations which we always strive to uphold through our process and practices.
 
Passion: We want the pride for our culture, the brand and the products we sell to be clearly visible for the world to see. That means everything we do from the way we interact with others, our customer service, the messages we promote and everything in between is a showcase for our passion.